Lift Local Blog

News, Articles and Tips

Struggling to Hit Your Sales Goals? 3 Tips to Increase Sales

Sales are as vital to a business as breath is to life. More sales equals more growth while fewer sales equals decline. Help your company promote growth with these 3 simple and effective changes you can implement to increase sales. Don’t allow your customer to hesitate Customers who hesitate usually need a push or incentive […]

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Google Continues to Add Innovative Features to Google My Business

Whether or not you’ve heard of the term “Google My Business” (GMB), you have more than likely interacted with it in your Google searches for local services. You may already have a GMB account if you’re a local company. Google My Business allows businesses to create a free Google listing for their local company, so […]

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Facebook to Compete with Google in the Area of Local Search

We are all familiar with the fierce competition that exists between monopolizing companies like Walmart and Amazon trying to capture as much market share as they can. Two companies that have not been known to compete for market share in the past, but are now coming head to head, are Facebook and Google. Facebook is […]

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3 Reasons Why Companies Should Focus on Winning Back Lost Customers

It’s not uncommon for companies to focus most, if not all, of their marketing efforts on getting new customers. According to the Harvard Business Review article, “Winning Back Lost Customers,” going after old customers is often more valuable and more worth a companies efforts than going after new customers. A marketing professor at Georgia State Univeristy, […]

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Translating Offline Popularity to Online Presence

It’s no secret that Google local listings now appear above organic listings in search results. Why did Google make such a drastic change? Well, Google’s main goal has always been and will always be to provide the most relevant information to searchers. If an individual is looking for a new dentist to go to in their area, […]

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Google Continues to Dominate in Search Market

Where was the last place you went to, to search for a service or local business? Most likely it was Google or Google Maps. According to Warc‘s article, “Google’s share of the search market is forecast to grow 16.1% to $28.55bn, giving it 77.8% of the total.” It’s no surprise that Google is the top […]

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Online Customer Reviews are How Valuable?!

According to a survey conducted by BirghtLocal, 88% of consumers trust online reviews as much as personal recommendations.  Personal recommendations are the best and highest converting leads a local business can get. Having customer reviews on high traffic sites like Google and Facebook can dramatically increase inbound calls/visits to your business and ultimately increase clientele. […]

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Goodbye SEO, Hello Customer Reviews

Google has a added a new feature to local searches. When you perform a search on Google now for a service near you (ie. Insurance near me) you can now filter the local business listings by their star rating. In terms of local business listings in the maps section of Google, where a business is showing up […]

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