Lift Local Blog

News, Articles and Tips

Is your business invisible?

Let’s say you own a small business in a medium-sized town. Of course you know you have the best service or product, but your competition thinks they’re the best too. Your competition has invested in an online marketing strategy and you’re still debating whether or not to jump on the band wagon. If a new […]

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What you need to know about the new Facebook review system…

You may have noticed a new blue bubble on your business’s Facebook page, showing a rating from 1-10. This score is based off of multiple sources including ratings, reviews and recommendations. The goal is to provide potential customers with an organically derived recommendation based on more factors than just a star rating. For example, Facebook […]

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Small Business Marketing Statistics 2018

If numbers speak louder than words for you, here are some insightful statistics that might make you reconsider your digital marketing strategy. There are approximately 28 million small businesses across the nation. These 28 million small businesses in America accounted for 54% of all U.S. sales in 2017. Small businesses are a vital part in our […]

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Why Lead Recycling Matters

For most businesses, purchasing leads is an important part of their growth strategy. However, these leads may not be ready to make a purchasing decision. In fact, only 25% of leads are sales-ready at first contact. So what happens to the other 75%? These leads most likely lay stagnant and unused in a state that Jeff Coveney […]

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What is Maps Optimization?

Google Maps Optimization is one of the most important parts of increasing your business’s online visibility. Picture the internet as a maze. It can seem impossible to navigate with hundreds of different paths. The goal of Google Maps Optimization is to alter or arrange a clear path through the “maze” straight to your website. Here’s […]

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Share Your Positive Reviews

It’s no secret that positive reviews are important. Research shows that 97% of customers read online reviews before making a purchasing decision and 72% trust reviews as much as a referral from a friend. So once you have a handful or two of glowing reviews on Google, what’s next? How can you use those reviews […]

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Basic Digital Marketing Strategy

Even though it can seem overwhelming, it’s so important to implement a solid digital marketing strategy for your business. We promise it will be worth the effort! Here are the 5 most basic marketing methods that you should be aware of: Social Media Your social media profiles, including Facebook, are a glimpse into your business. […]

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Retention Marketing for Small Businesses

It is easy to fall into the belief that marketing efforts are only needed when it comes to generating new business. However, your marketing strategy should continue to target even your active customers. Retention marketing is the process of increasing the likelihood of a customer purchasing again, while focusing on increasing the profitability of each repeat […]

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Navigating Google Rank

Navigating Google Rank: Why is a business with bad reviews ranking higher on Google? Have you ever looked at your business listing on Google and wondered why a competitor that has more negative reviews is ranked higher than your listing? This can be confusing and frustrating, especially when you have a higher overall star rating. […]

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Easily Optimize Your Google My Business Listing

After you’ve claimed and verified your business on Google, it’s time to optimize your page! Here are 3 things you should be doing to ensure you have your best Google My Business listing. possible. 1. Make sure your business details are up-to-date and complete This is the most basic thing you can do to warrant […]

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